1-An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
answer-There is no minimum
2-How can you launch Google Preferred and/or Mastheads ads?
answer-Through a Google representative
3-What are the three components in the YouTube ecosystem?
answer-Fans, creators, and advertisers
4-What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
answer-Google Brand Lift
5-You're an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
answer-In the Google Display Specifications site
https://academy.exceedlms.com/student/collection/9096-google-ads-display-certification
6-What is the Google Network?
answer-The term that embodies all of the places where your ad can appear.
7-When is someone added to an advertiser's video remarketing list?
answer-When she views the ad
8-The best way to reserve an ad is to:
answer-Contact a Google sales representative
9-If your client wants a specific reach for a specific price on YouTube, you should use:
answer-reservation buying
10-A TrueView video discovery ad needs to be:
answer-There isn’t a time limit
11-Which can be done in YouTube Analytics?
answer-Check engagement reports
12-Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
answer-Google Shopping Insights
13-What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?
answer-0.09
14-Google helps marketers connect with people using what three kinds of data?
answer-Passion, purchase intent, and personalization
15-Video campaigns can help advertisers optimize for:
answer-views and engagements
16-What’s needed for an advertiser to set up a video ad campaign?
answer-A YouTube video
17-What are best practices for creating a TrueView in-stream ad?
answer-All of the listed answers are correct
18-What can you use to connect with people based on their purchase intent?
answer-Google's in-market audiences
19-A client who wants to advertise before, during, or after popular videos on the Display Network should:
answer-create a video ad campaign
20- targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
answer-Placement
21-A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he's a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube's Director app. Which app feature best supports his need?
answer-
It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
22-In looking at her performance data, Mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
answer-Add a call-to-action (CTA) overlay
23-In which TrueView format(s) can an advertiser use a companion banner?
answer-In-stream
24-Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
answer-View rate, cost-per-view (CPV), and follow-on views
25-Mavi wants to do a collaboration with a YouTube star in which she includes her brand's message in the creator's video. What type of collaboration does this describe?
answer-A creator video in which the brand's message is integrated or shared via a "shout out"
26-To run a TrueView video ad, the video must be uploaded to:
answer-YouTube, with the privacy settings changed to "Public" or "Unlisted"
27-Which of these remarketing lists can be used for a video campaign?
answer-People who watched certain videos on the advertiser's YouTube channel
28-TrueView video ads can be especially effective for driving what goals?
answer-ConsideratiWhich is a best practice for a sucu
29-Which is a best practice for a successful TrueView in-stream ad?
answer-All of the listed answers are correct
30-TrueView video discovery ads can run on:
answer-YouTube and the Display Network
31-An advertiser is charged for viewing a TrueView video discovery ad when someone:
answer-clicks and views the first frame of the ad
32-A click on a companion banner:
answer-All of the listed answers are correct
33-An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
answer-Shopping ads can appear on Google Search partner websites like YouTube
34-In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign's view rates?
answer-Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
35- are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.
answer- Companion banners
36-Video remarketing is a way to optimize
answer-video campaigns
37-Why is average view frequency important to measure?
answer-It shows how often the average person sees or interacts with the ad
38-Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?
answer-Scheduling and Delivery
39-What does linking a Google Ads account to a YouTube account let an advertiser do?
answer-All of the listed answers are correct
40- Ads Can Be Created And Managed Through Google Ads
answer-TrueView
41-What percentage of video views on YouTube come from mobile devices?
answer-More than 60%
42-What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
answer-The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
43-A running shoe company wants to reach "avid marathon runners" instead of just "sports fans." Which targeting method should this advertiser use?
answer-mangend
44-A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?
answer-Create one ad group for in-stream ads and one for video discovery ads
45-On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network
answer-YouTube
46-How can an advertiser calculate the view rate of a video campaign?
answer-By dividing the number of views by the number of impressions
47-What is Google's programmatic buying platform?
answer-DoubleClick Bid Manager
48-Video advertising on YouTube lets you:
answer-use free video analytics
49-True or False: YouTube remarketing lists can be used with standard text and display ads.
answer-False
50-How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
answer-By creating a Google Ads conversion tracking code
51-John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
answer-Demographic targeting
52-True or False: More than one YouTube account can be linked to a Google Ads account.
answer-False
53-Where on YouTube can TrueView video discovery ads run?
answer-YouTube homepage, YouTube search results and watch pages
54-An advertiser can use a remarketing tag to target people who’ve:
answer-subscribed to or unsubscribed from her YouTube channel
55-Which targeting methods can be used with TrueView ads?
answer-All of the listed answers are correct
56-Which ad rotation option can't be used for video campaigns?
answer-Optimize for clicks
57-A viewer can skip watching a TrueView in-stream ad after:
answer-5 seconds
58-If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
answer-only when targeted topics and affinity audiences match
59-Yoko wants to re-engage prior customers who've visited her YouTube channel but haven't downloaded the shopping app. What can she identify to make a video remarketing list?
answer-Users who have subscribed to her company's video channel, users who haven't downloaded the app
60-Which of these formats can be booked cross-screen (mobile and desktop)?
answer-Video Mastheads
61-Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What's the critical first step he needs to take within Google Ads to start a video remarketing campaign?
answer-Link his current Google Ads account to his existing YouTube channel
62-Video ads can appAll of the listed answers are correct ear on:
answer-All of the listed answers are correct
63- is used to measure video campaigns
answer-Cost-per-view (CPV) bidding
64-If your client wants to pay only when someone views an ad, you should use:
answer-TrueView ads
65-Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
answer-A direct call-to-action (CTA)
66-What does average view frequency measure?
answer-The average number of times people have viewed the ad
67-With YouTube Analytics, you can track metrics on:
answer-playback locations
68-True or False: IP address exclusion is not available for TrueView campaigns.
answer-False
69-The standard companion banner size for TrueView in-stream ads on YouTube is:
answer-300x60
70-What is Masthead billing based on?
answer-A flat daily fee
Where would a call-to-action (CTA) overlay show?
answer-There is no minimum
2-How can you launch Google Preferred and/or Mastheads ads?
answer-Through a Google representative
3-What are the three components in the YouTube ecosystem?
answer-Fans, creators, and advertisers
4-What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
answer-Google Brand Lift
5-You're an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works,
creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
answer-In the Google Display Specifications site
https://academy.exceedlms.com/student/collection/9096-google-ads-display-certification
6-What is the Google Network?
answer-The term that embodies all of the places where your ad can appear.
7-When is someone added to an advertiser's video remarketing list?
answer-When she views the ad
8-The best way to reserve an ad is to:
answer-Contact a Google sales representative
9-If your client wants a specific reach for a specific price on YouTube, you should use:
answer-reservation buying
10-A TrueView video discovery ad needs to be:
answer-There isn’t a time limit
11-Which can be done in YouTube Analytics?
answer-Check engagement reports
12-Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
answer-Google Shopping Insights
13-What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?
answer-0.09
14-Google helps marketers connect with people using what three kinds of data?
answer-Passion, purchase intent, and personalization
15-Video campaigns can help advertisers optimize for:
answer-views and engagements
16-What’s needed for an advertiser to set up a video ad campaign?
answer-A YouTube video
17-What are best practices for creating a TrueView in-stream ad?
answer-All of the listed answers are correct
18-What can you use to connect with people based on their purchase intent?
answer-Google's in-market audiences
19-A client who wants to advertise before, during, or after popular videos on the Display Network should:
answer-create a video ad campaign
20- targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
answer-Placement
21-A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he's a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube's Director app. Which app feature best supports his need?
answer-
It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
22-In looking at her performance data, Mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
answer-Add a call-to-action (CTA) overlay
23-In which TrueView format(s) can an advertiser use a companion banner?
answer-In-stream
24-Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
answer-View rate, cost-per-view (CPV), and follow-on views
25-Mavi wants to do a collaboration with a YouTube star in which she includes her brand's message in the creator's video. What type of collaboration does this describe?
answer-A creator video in which the brand's message is integrated or shared via a "shout out"
26-To run a TrueView video ad, the video must be uploaded to:
answer-YouTube, with the privacy settings changed to "Public" or "Unlisted"
27-Which of these remarketing lists can be used for a video campaign?
answer-People who watched certain videos on the advertiser's YouTube channel
28-TrueView video ads can be especially effective for driving what goals?
answer-ConsideratiWhich is a best practice for a sucu
29-Which is a best practice for a successful TrueView in-stream ad?
answer-All of the listed answers are correct
30-TrueView video discovery ads can run on:
31-An advertiser is charged for viewing a TrueView video discovery ad when someone:
answer-clicks and views the first frame of the ad
32-A click on a companion banner:
answer-All of the listed answers are correct
33-An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
answer-Shopping ads can appear on Google Search partner websites like YouTube
34-In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign's view rates?
answer-Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
35- are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.
answer- Companion banners
36-Video remarketing is a way to optimize
answer-video campaigns
37-Why is average view frequency important to measure?
answer-It shows how often the average person sees or interacts with the ad
38-Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?
answer-Scheduling and Delivery
39-What does linking a Google Ads account to a YouTube account let an advertiser do?
answer-All of the listed answers are correct
40- Ads Can Be Created And Managed Through Google Ads
answer-TrueView
41-What percentage of video views on YouTube come from mobile devices?
answer-More than 60%
42-What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
answer-The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
43-A running shoe company wants to reach "avid marathon runners" instead of just "sports fans." Which targeting method should this advertiser use?
answer-mangend
44-A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?
answer-Create one ad group for in-stream ads and one for video discovery ads
45-On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network
answer-YouTube
46-How can an advertiser calculate the view rate of a video campaign?
answer-By dividing the number of views by the number of impressions
47-What is Google's programmatic buying platform?
answer-DoubleClick Bid Manager
48-Video advertising on YouTube lets you:
answer-use free video analytics
49-True or False: YouTube remarketing lists can be used with standard text and display ads.
answer-False
50-How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
answer-By creating a Google Ads conversion tracking code
51-John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
answer-Demographic targeting
52-True or False: More than one YouTube account can be linked to a Google Ads account.
answer-False
53-Where on YouTube can TrueView video discovery ads run?
answer-YouTube homepage, YouTube search results and watch pages
54-An advertiser can use a remarketing tag to target people who’ve:
answer-subscribed to or unsubscribed from her YouTube channel
55-Which targeting methods can be used with TrueView ads?
answer-All of the listed answers are correct
56-Which ad rotation option can't be used for video campaigns?
answer-Optimize for clicks
57-A viewer can skip watching a TrueView in-stream ad after:
answer-5 seconds
58-If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
answer-only when targeted topics and affinity audiences match
59-Yoko wants to re-engage prior customers who've visited her YouTube channel but haven't downloaded the shopping app. What can she identify to make a video remarketing list?
answer-Users who have subscribed to her company's video channel, users who haven't downloaded the app
60-Which of these formats can be booked cross-screen (mobile and desktop)?
answer-Video Mastheads
61-Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What's the critical first step he needs to take within Google Ads to start a video remarketing campaign?
answer-Link his current Google Ads account to his existing YouTube channel
62-Video ads can appAll of the listed answers are correct ear on:
answer-All of the listed answers are correct
63- is used to measure video campaigns
answer-Cost-per-view (CPV) bidding
64-If your client wants to pay only when someone views an ad, you should use:
answer-TrueView ads
65-Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
answer-A direct call-to-action (CTA)
66-What does average view frequency measure?
answer-The average number of times people have viewed the ad
67-With YouTube Analytics, you can track metrics on:
answer-playback locations
68-True or False: IP address exclusion is not available for TrueView campaigns.answer-False
69-The standard companion banner size for TrueView in-stream ads on YouTube is:
answer-300x60
70-What is Masthead billing based on?
answer-A flat daily fee
Where would a call-to-action (CTA) overlay show?
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